Case study ·
Furni
How a well-planned shoot with a phone, a drone, and a single model generated months of content and a viral hit with millions of views.
Social media · Content production
one photo shoot
materials from a single day
organic reach
Starting Point
We had a phone, a DJI drone, a cyclorama, one piece of furniture, and a quiet model at our disposal. Our advantage was a detailed plan.
Preparations
Before the shoot, we prepared the conceptual assumptions, inspirations, a detailed storyboard for every shot, and the day's logistics. Thanks to this, in 3 hours we recorded material for over 20 pieces of content, including 13 standalone posts and one viral video.
What We Focused On
Every shot answered a real customer question:
• Shipping and unboxing: ASMR, trend, and tutorial.
• Ease of assembly: sound and music.
• Module size: perspective, positions, and reference point.
• Benefits of modularity: a layout tailored to any interior.
The Result
From a single day of shooting, Furni got content for weeks of publishing, and one of the reels went viral. We broke down its anatomy in a separate case study.
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