Case study ·
Hortorus
How we built a loyal garden center community through entertainment, education, and ads featuring a real expert.
Social Media · Meta Ads
IG followers from 1.29 PLN
page likes at PLN 0.24 each
profile visits
Starting Point
In March 2024, Hortorus' Instagram profile had 1,190 followers, and the Facebook page had 6,925 likes. The goal was to build an active community of plant lovers.
Content Pillars
• Family business updates: behind the scenes of the family business.
• Entertainment: light, engaging formats.
• Educational overviews: plant knowledge in an accessible format.
Ads for Followers
We built the ads according to a simple formula: a friendly, relatable opening, an expert stance with 32 years of experience, benefits, and a call to action. The best copy started with the sentence "My name is Marek."
Audience Relations
The community was also fostered through contests at the 5k and 10k follower milestones, quick responses to messages, initiating conversations, and sharing customer stories. In addition, collaborations with influencers, such as plant lists or garden center visits, were carried out.
The Result
• +10,661 followers on Instagram at a cost of PLN 1.29 per follower.
• +69,730 visits to the profile.
• +32,502 page likes on Facebook at 24 groszy each.
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