Performance creatives
Ads in ChatGPT. Be there when customers ask what to buy.
We run campaigns in OpenAI's official advertising system. Your offer appears right below ChatGPT's response, exactly when a user is searching for a product or service like yours. We are already seeing the first conversions from this channel for our clients.
✓ Bonus 1 000 zł do budżetu ✓ Konto reklamowe na Twoją firmę ✓ Start w kilka dni roboczych
TAK TO WYGLĄDA
Tak wygląda Twoja reklama w ChatGPT
Klient zadaje pytanie, ChatGPT odpowiada, a pod odpowiedzią pojawia się Twoja oferta. Jedna, wyraźnie oznaczona propozycja zamiast listy dziesięciu linków.
NEW CHANNEL
A new channel where hardly anyone is advertising yet
ChatGPT ads have been running in Poland since August 2026. Competition is low, rates are affordable, and users are actively asking about specific products. We are already seeing the first conversions from this channel for our clients, and now we are launching campaigns for more companies.
Official ChatGPT Ads Manager · Google Premier Partner · Meta Badged Partner
What you get
Why it's worth getting into ChatGPT now
Intent in the question
The user describes what they are looking for and their situation. The ad reaches someone who is actively comparing options, not just scrolling through a feed.
Low competition
The ChatGPT advertising platform has been available in Poland for a few months now. Most companies haven't started testing it yet, so click rates are lower than on Google and Meta.
1,000 PLN welcome bonus
After spending the first 1,000 PLN of the budget, the client receives an additional 1,000 PLN for ads. The first test month is practically at half the media cost.
WHY NOW
What are ChatGPT ads and how do they work?
ChatGPT Ads is OpenAI's official advertising format. The ad appears as a sponsored card beneath the chat response: featuring a logo, a short title, a description, a square image, and a link to your website. It is visible to logged-in adult users on free ChatGPT plans, and in Poland, according to Mediapanel, over 4.8 million people use ChatGPT every month.
In Europe, ads are matched contextually, without profiling or remarketing. What matters is the conversation topic, language, location, and device. That's why, instead of keywords, we set contextual cues, and we optimize campaigns for clicks, impressions, or conversions measured by the OpenAI pixel.
SCOPE
What ChatGPT Ads management includes
Comprehensive campaign management in ChatGPT Ads Manager, from account setup to conversion reporting.
Account and pixel configuration
We set up the ad account, integrate the OpenAI Pixel and Conversions API to track conversions from day one.
Strategy and Contextual Tips
We determine which conversations your offer should appear in and define this for the system as contextual hints instead of keywords.
Ad creatives
Title, description, and square graphic in several variants, tailored to the questions users ask ChatGPT.
Goals and optimization
Campaigns for clicks, impressions, or conversions. We test different variants and shift the budget to where the results are best.
Landing Page and Measurement
We check the landing page and configure UTM parameters and campaign macros so that traffic from ChatGPT is visible in GA4 and your CRM.
Report and recommendations
Every month, you receive a report with the cost per click, conversions, and a plan for the next month.
PORÓWNANIE
ChatGPT Ads, Google Ads czy Meta Ads?
ChatGPT Ads nie zastępuje Google i Meta. Dokłada kanał, który łapie klienta w momencie, gdy prosi AI o rekomendację i porównuje opcje.
PROCESS
How we run ads on ChatGPT
From account setup to first conversions in just a few business days.
1
Consultation and offer selection
We determine which products or services make the most sense for ChatGPT and what starting budget to adopt.
2
Account, pixel, payments
We set up an account in ChatGPT Ads Manager, configure the OpenAI Pixel, and set up billing.
3
Creatives and Contextual Tips
We prepare several versions of the ads and outline the conversational contexts in which they should appear.
4
Start and test
We launch campaigns with a minimum budget of 2,000 PLN per month, monitoring costs and conversions on a daily basis.
5
Bonus and scaling
After spending 1,000 PLN, we collect a 1,000 PLN bonus and scale the winning variants.
FOR WHOM
Who are ads in ChatGPT for?
For companies that want to be the first in a new channel before it gets crowded.
E-commerce stores
Products people ask ChatGPT about before buying: electronics, home, beauty, health, hobbies.
Services & B2B
Software, finance, education, business services. ChatGPT is often the first place someone asks for a provider.
Brands with a larger budget
An additional channel alongside Google and Meta that lets you reach users outside the search engine.
AdVibes Performance Clients
We run ChatGPT ads alongside Google and Meta campaigns, allowing insights to flow seamlessly across channels.
Dlaczego AdVibes
Dlaczego ChatGPT Ads z AdVibes?
Performance to nasza codzienność
Od lat prowadzimy kampanie rozliczane ze sprzedaży i leadów, nie z zasięgu. W 2025 roku kampanie AdVibes przełożyły się na 280 mln zł sprzedaży naszych klientów.
Zaufali nam z budżetem 40 mln zł
Tylko w 2025 roku klienci powierzyli nam 40 mln zł budżetów reklamowych w Google, Meta i TikToku. Wiemy, jak wydawać pieniądze klienta tak, żeby wracały z nawiązką.
Google Premier Partner i Meta Badged Partner
Mamy statusy partnerskie, które w Polsce ma niewielki odsetek agencji. Te same standardy pracy, testów i raportowania przenosimy do ChatGPT Ads.
Wiemy, po co jest ChatGPT w lejku
ChatGPT Ads ma przejąć klienta, który prosi AI o rekomendację, i zamienić go w zakup lub lead. Dlatego optymalizujemy pod konwersje, koszt pozyskania i ROAS, a nie pod kliknięcia.
PRICING
How much does ChatGPT Ads management cost?
A simple model: fixed fee plus a percentage of the budget. Net prices.
SERVICE
Campaign management
PLN 1,000
net / month + 10% of budget
Full ChatGPT Ads Manager campaign management by the AdVibes team.
✓ Account, pixel, and payment setup
✓ Creatives, contextual cues, and optimization
✓ Monthly conversion report
BUDGET
Advertising budget
from PLN 2,000
net / mo.
Minimum media budget, paid directly to OpenAI.
✓ Billing in ChatGPT Ads Manager
✓ Campaigns for clicks, impressions, or conversions
✓ Full control of expenses on your end
WELCOME BONUS
Additional budget
+1,000 PLN
After spending the first 1,000 PLN, the customer receives an additional 1,000 PLN in ad budget.
✓ Applies to new advertising accounts
✓ First month of testing for half the media cost
✓ We help claim and settle your bonus
Zaufanie
Bezpiecznie, przejrzyście i na Twoim koncie
Konto reklamowe zawsze Twoje
Zakładamy konto OpenAI Ads na Twoją firmę, a my dostajemy do niego dostęp. Dane, historia kampanii i budżet zostają u Ciebie, nawet jeśli kiedyś zmienisz agencję.
Bezpieczne otoczenie marki
OpenAI nie pokazuje reklam przy rozmowach o zdrowiu, polityce czy treściach dla dorosłych ani osobom poniżej 18 lat. Twoja marka nie stanie obok kontrowersyjnych tematów.
Jeden zespół do Google, Meta i ChatGPT
ChatGPT Ads prowadzi ten sam zespół, który zna Twoje kampanie w Google i Meta. Wnioski o produktach, cenach i komunikatach przenosimy między kanałami.
FAQ
Frequently Asked Questions About Ads in ChatGPT
Who sees ads in ChatGPT?
How much does advertising on ChatGPT cost?
What is the 1,000 PLN bonus about?
Can I set up keywords and remarketing?
How quickly will the ads start running?
Na czyim koncie działa kampania?
What do ads in ChatGPT look like?
Can every industry advertise on ChatGPT?
How do you measure campaign results?
Czy ChatGPT Ads zastąpi Google Ads lub Meta Ads?
Advertising in ChatGPT: What You Need to Know Before Starting
ChatGPT ads (ChatGPT Ads, also referred to as OpenAI Ads or GPT Ads) are OpenAI's advertising system that has been displaying sponsored messages to users in Poland since August 24, 2026. Since August 31, Polish businesses have been able to create campaigns in the OpenAI Ads Manager dashboard. In most industries, this remains a channel with little competition.
How Advertising in ChatGPT Works
Ads are not selected based on cookies or browsing history. The system analyzes the conversation content: the user's question, their situation, and their expectations. If someone asks about a coffee machine for up to PLN 2,000, they might see an offer from a coffee machine store below the answer. In Europe, targeting is exclusively contextual, without remarketing or custom audiences.
Advertising in ChatGPT vs. Advertising on Google
On Google, a customer types in two or three words and receives a list of results with several ads. In ChatGPT, they ask a complete question with a budget and a description of their need, and beneath the answer, they see a single, clearly marked recommendation. That's why advertising in ChatGPT works best in the middle and bottom of the funnel, when the customer is comparing options and close to making a decision.
How Much Does Advertising in ChatGPT Cost
Billing is based on a CPC (cost per click) or CPM (cost per 1,000 impressions) model, with the option to optimize for conversions. OpenAI does not publish price lists for Poland, so we treat the first month as a test and measure the actual cost per click and conversion. At AdVibes, we start with a budget of PLN 2,000 per month, and management costs PLN 1,000 net plus 10% of the budget.
How to Prepare an Effective Campaign
The starting point is not a list of keywords, but the questions your customers ask ChatGPT before making a purchase. Based on these, we write contextual prompts and creatives in multiple variants. The short format requires precision: a specific promise must fit into a headline of up to 50 characters and a description of up to 100 characters. We test variants and keep those that generate the lowest-cost conversions.
Why It's Worth Starting Now
Every new advertising channel is inexpensive at the beginning because there are few advertisers. That was the case with Google Ads and Facebook Ads. Companies that enter early pay less per customer and gather their own data before their industry gets crowded.
Want ChatGPT to recommend your brand in organic answers too? Check out our Agentic SEO service.
Get into ChatGPT before your competitors do
Book a free consultation. We'll show you what your offer could look like in ChatGPT and what starting budget makes sense.
or call: +48 797 667 637
