Extra Reach by AdVibes
OUR EXPERIENCE
7 years at Google, 2 years with the YouTube team in San Francisco
Extra Reach is led personally by Patryk Kochany, CEO and founder of AdVibes. He knows Reach Planner, Brand Lift, cross-media measurement, and frequency capping inside and out, so he knows where YouTube outperforms TV and where television is still essential.
Google Premier Partner · a status held by only around 3% of agencies in Poland
WHAT YOU GET
The TV stops working on its own
Light TV viewers
30% of your target audience watches TV less than an hour a day. For them, more GRP doesn't increase reach, only frequency.
No frequency capping on TV
You pay for the 15th impression on the same viewer instead of the first impression on a new one.
Younger viewers are migrating
The 18-34 age group spends 2-3x more time on YouTube than watching TV.
CLIENT RESULTS
Three stories from the Google study
PERFORMANCE CREATIVE
What is Extra Reach?
Extra Reach is a service for TV advertisers. We don't increase your budget: we reallocate 10-25% from TV to YouTube and measure the incremental reach using independent cross-media measurement.
TV continues to perform where it does best: in broad mass reach for audiences 35+. YouTube closes the loop on audiences TV no longer reaches, and user-level frequency capping turns duplicate views among the same viewers into new, incremental reach. We don't buy TV: we collaborate with your media agency as an optimization layer.
WHAT’S INCLUDED
What Extra Reach includes
From TV plan audits to YouTube campaigns, all the way to reporting in a currency your CFO and media agency trust.
TV Plan Audit
GRP, frequency curve, target audience, and seasonality. We show the reach ceiling and the cost of every additional point.
Reallocation simulation
Three budget reallocation scenarios with reach and savings forecasts.
YouTube campaign
Reach Planner, frequency cap, custom audiences, in-stream and bumper formats.
Brand Lift and Search Lift
Control group results in 7-14 days instead of quarterly tracking.
Competitor audit
TV spend of the top 10 competitors compared to their presence on YouTube.
Cross-media report
Net reach without double counting, savings in PLN, CPM vs TV, and the impact on ROAS and CAC across performance channels.
OUR PROCESS
How we implement Extra Reach
Each round of production starts with a question the next ads should answer.
Account & market review
We analyze the TV plan: GRP, frequency curve, target audience, and seasonality.
Angles & openings
We choose the messages, opening hooks and formats to test first, with a clear reason for each.
Production
Our in-house team produces static ads, video and copy variants from the agreed brief.
Live campaign tests
We measure click-through rate, conversion cost and ROAS, keeping clicks in the context of sales.
Cross-media report
We build on successful ideas and replace fatigued ads with new concepts, not endless cosmetic changes.
WHO IT’S FOR
For teams that need more good ads to test
Bring us your campaign data, your production bottleneck or the brief your current ads are not solving.
Ecommerce brands
Product and promotional creative for Meta, Google and TikTok campaigns.
Brands increasing ad spend
A regular supply of new concepts and variants as budgets and audience exposure grow.
In-house media teams
Ready-to-run assets your team or existing agency can add directly to campaigns.
AdVibes paid media clients
Creative and campaign management share the same feedback, so findings go straight into the next brief.
PRICING
Performance creative pricing
Fixed packages to get started, with custom quotes for ongoing production. All prices exclude VAT.
STATIC ADS
25 concepts. 75 ready-to-run assets.
from PLN 2,500
excl. VAT / package
25 static ad concepts, each supplied in three formats for Meta and Google campaigns.
✓ A clear concept, sales copy and CTA for every ad
✓ Formats for Meta placements and Google Ads
✓ Ready to upload to your ad account
VIDEO ADS
5 edited video ads
PLN 3,000
excl. VAT / package
Five video ads edited from the raw footage you provide.
✓ A script with a clear opening hook
✓ Editing, subtitles and versions for Reels and TikTok
✓ Supporting ad copy for every video
ONGOING PRODUCTION
A regular supply of ad creative
Custom quote
For larger creative volumes, multiple markets or a monthly testing and production schedule.
✓ A creative plan built around your campaigns
✓ A consistent team and priority scheduling
✓ Testing and further development of strong concepts
Need original footage from creators?
FAQ
Performance creative: your questions answered
Performance creative pricing
The static package starts at PLN 2,500 excl. VAT for 25 concepts in three formats: 75 assets in total. Five video ads edited from your footage cost PLN 3,000 excl. VAT. Larger production scopes are quoted separately.
Do you produce video too?
Yes. We make short-form video for Reels, TikTok and YouTube, including UGC with creators. The video editing package uses your existing footage; original creator production is a separate scope.
Do you also have to manage my campaigns?
No. You can order creative as a standalone service and run it through your own team or agency. When we manage both, media results feed directly into the next creative brief.
How many versions do I receive?
It depends on the package. The static package includes 25 concepts in three formats, for 75 assets. Additional hook, copy or video variants are agreed in the brief, so the deliverables are clear before production starts.
How quickly can you deliver the first creative?
The first package is usually ready within a few business days of receiving the agreed brief and brand assets. We confirm the schedule once the production scope is clear.
Bring us the ads you want to improve
Book a free consultation. We’ll review your current creative and discuss which messages, openings and formats are worth testing next.
Or call +48 797 667 637
