UGC for e-commerce
OUR EXPERIENCE
Scenarios from the people who run campaigns
As a performance agency, we know what truly works in Meta Ads and TikTok Ads. We write UGC scripts tailored for algorithms and conversions, backed by data from ad accounts with an annual budget of PLN 40 million.
UGC videos, banners, and GIFs · ready for Meta, TikTok, and YouTube
WHAT YOU GET
UGC is advertising that doesn't look like advertising
Higher CTR and CVR
Authentic UGC video converts 2-4x better than standard product graphics in Meta Ads and TikTok Ads.
Lower CPA
More diverse ad creatives mean slower ad fatigue and lower customer acquisition costs.
Strategy, not random content
We base every video on target audience analysis, the product's USP, and competitor creatives.
CLIENT RESULTS
UGC campaigns that drove sales
PERFORMANCE CREATIVE
What is UGC?
UGC (User Generated Content) is a short video where real people showcase and recommend a product just like they would to a friend. Instead of a polished commercial, the viewer gets an authentic recommendation they actually listen to. That is why UGC stops the scroll, builds trust, and sells better than traditional ads.
We work with a transparent model: you pay the creators' costs directly, while we earn on strategy, scripting, and production. As a result, you get about 50% more finished videos for the same price compared to the competition.
WHAT’S INCLUDED
What you get in the UGC package
Complete UGC assets, ready to publish in ads and organic content.
UGC creator videos
Short videos recorded by verified creators from our network, matched to your brand's niche and aesthetics.
Conversion-driven scenarios
A hook in the first 3 seconds and a clear CTA, crafted for Meta and TikTok algorithms.
Editing, voiceover, and subtitles
Ready-to-use video in vertical, square, and horizontal formats.
UGC Banners and GIFs
Photos of creators with the product and GIF animations for static placements and remarketing.
Advertising license
A 12- or 24-month license for paid campaigns and organic channels.
Strategy and Analysis
Analysis of the target audience, product USP, and competitors' messaging before the first shoot.
OUR PROCESS
From brief to ready-to-use UGC ads
Finished materials usually within 2-3 weeks from the brief.
Brief and strategy
A 30-minute call with a specialist and a collaborative brief. We analyze the product, target audience, USP, and competitors' messaging.
Creator selection
We select creators from our UGC database, and when a brand requires it, we source dedicated creators tailored to their niche and aesthetic.
Scripts and Recordings
We write scripts tailored for algorithms and conversions, and creators record following our guidelines.
Delivery and installation
You get a video with voiceover and subtitles formatted for Facebook, Instagram, TikTok, and YouTube.
WHO IT’S FOR
Who is UGC for
For brands looking to lower customer acquisition costs without increasing their ad budget.
Ecommerce brands
A video that shows the product in action and addresses customer objections.
Brands scaling Meta and TikTok Ads
Multiple creators and hooks to prevent ad fatigue as your budget scales.
Brands entering a new market
Creators who speak the language of the local customer, also in Poland.
AdVibes paid media clients
UGC goes straight into campaign testing, and data insights feed into the next scripts.
PRICING
How much does UGC cost?
Net prices per package. You pay the creators' fee directly, and its amount is agreed upon with you before starting.
START
5 movies, 2 creators
PLN 2,800
excl. VAT / package
Market average: 3 videos for PLN 4,000. Creator cost for the entire package: PLN 500–2,880.
✓ 1 UGC banner and 1 GIF animation
✓ Strategy, scenarios, and target audience analysis
✓ 12-month license, 1 round of revisions
STANDARD · MOST POPULAR
10 films, 3-5 creators
PLN 4,200
excl. VAT / package
Market average: 6 videos for 6,000 PLN. Creator cost for the entire package: 1,000–5,040 PLN.
✓ 2 UGC banners and 2 GIF animations
✓ Strategy, scenarios, and target audience analysis
✓ 24-month license, 2 rounds of revisions
SCALE
30 films, 10 creators
PLN 11,200
Market average: 20 videos for 16,000 PLN. Creator cost for the entire package: 2,000–7,200 PLN.
✓ 4 UGC banners and 2 GIF animations
✓ 24-month license, 3 rounds of revisions
✓ Larger scale? We will prepare a custom offer
Do you have your own footage and need editing?
FAQ
Frequently Asked Questions About UGC
How does UGC differ from traditional video ads?
UGC looks like a video from a real customer, not an ad. As a result, it better bypasses "banner blindness," achieves a higher CTR, and lowers CPM in Meta Ads and TikTok Ads.
Are videos suitable for paid advertising?
Yes. We prepare them in formats tailored for Facebook, Instagram, TikTok, and YouTube (vertical, square, horizontal), complete with subtitles, a hook in the first 3 seconds, and a clear CTA. You can use them for ads as well as organic content.
Why are you cheaper and offer more movies?
You pay creators directly and transparently. This means you get about 50% more finished videos for the same price, while we make money on strategy and production, not on creator markups. With barter collaborations, the creator cost can even be $0.
How long does it take to complete the package?
From the initial brief to the delivery of the final materials, it usually takes 2–3 weeks, depending on the package size and product shipping time to the creators.
Do I have a license to use the videos in advertisements?
Yes. In the Start plan, the license covers 12 months, and in the Standard and Scale plans it covers 24 months, for both paid campaigns and organic channels.
Ready for UGC that sells?
Order a free creative audit. In 48 hours, we'll tell you which UGC videos will work for your store and how many you need to get started.
Or call +48 797 667 637
